A have seen some companies "trolling" players for certain definitions like P2W or exclusivity.
Examples:
-One big game that is now on early acess is only available in steam and they said (at the time of EPIC controversy) that they don't like exclusivity, so i asked devs in their discord if their game will be available in PC with other clients like standalone, epic... and they said that they will be only on steam, so i asked "that means that they are steam exclusive", and they answer "no, we are not steam-exclusive, but we will only be available on steam"... and i didn't ask more.
-Other situation occured in a game that was launched recently, about P2W, the game is free PVP in open world with vertical progression in levels... and they sold early acess and exp. and resources boosts (as time saving excuses), so i said that it turn the game in P2W since players with early acess will level up fast before normal players could get in and than they could "be feed" with new players with lower levels, and the same could happen with boosts, since players could level up fast with them and became stronger and again "be feed" with new players with lower levels, and again they said that players that don't have much time to play could pay to level faster and that was not P2W, and i asked if they had any feature that prevents players that play a lot of don't get or buy boosts and (of course) they said that they didn't have, and i asked so why is that not P2W, and they keep saying that is not P2W... do devs play their own games?
Of course that many players don't know what means P2W, pay for content, grind-a-lot..., now devs don't knowing what those expressions means is weird...
Other thing that started to happen when games like MOBAs and Battle Royals become popular (and i hate it), is "single content" games. Most f2p games out there now only have just one activity to do, that players must do over and over, dozens, hundreds of times in order to progress.
Many games only throw to players one map / game mode, a dozen characters/ classes / weapons and then players must play with each other and buy cosmetics during years. I know it's easy money for devs, so they don't need to create much content, and in a few months with few devs they have a game ready to launch.
I hate it because it's lazy work and i just get bored after a few hours or few days, i miss the days of big MMO's that were build in years with hundreds of devs and we had a lot of different things to choose from... i miss Firefall...